01
Reduce the parts count
We revisited the bill of materials and looked at what each part had to do. Vera’s two cast aluminum frame halves carry structural loads and define the motorcycle’s profile.
Tarform Design Studio · Brooklyn, NY
Physical products with character.
I’m Taras, founder and chief designer of Tarform. I work directly with a small number of companies to design physical products and develop them for production.
Tell me what you’re building
01 · Why it matters
Building electric motorcycles taught me this.
I’ve spent over a decade designing and engineering complex machines. I learned the hard way what to look for before an idea goes to the factory. I bring that experience to your project.
02 · Case study: Luna to Vera
Make it easier to build. Keep what makes it worth building.
Luna was a handcrafted sculpture we built one at a time. Vera had to be a motorcycle we could build in batches, with fewer parts and simpler assembly. The thousands of decisions between them taught me what gives a product its character and where you can simplify without losing it.
02
Design for assembly and disassembly
We designed around how parts fit together at the bench and how you get back to them later. The order of assembly and access for service shape the design from the start.
03
Build the supply chain around the design
A part has to make sense for the factory that makes it and the person who installs it. We chose process and supplier together, then agreed on what to check on the first sample.
03 · Who it’s for
What are you building?
I work with founders and product teams who care how their product looks, feels, and works. Most come to me at one of three points.
Starting a new product
You have a brief or an early idea. I lead the design: form, proportions, materials, and the details people see and touch.
Stuck on a prototype
You have something built, but it isn’t right yet. I find what gives it character, what’s unresolved, and where to cut parts or cost.
Heading to production
You’re close to tooling. I review drawings, prepare supplier packages, and advise on manufacturing methods.
04 · How we work
From first look to finished part.
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Understand the product
We review your brief, CAD, or prototype against your target cost, timeline, and manufacturing plan, and agree on what to solve first.
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Set the design direction
I lead the design and we decide what to carry forward and what the next prototype needs to prove.
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Develop it for production
I bring in mechanical and electrical engineers as needed. Before anything goes to a supplier, we agree on the dimensions, fit, and finish that matter.
Two ways to start
Full design engagement
I’ll propose a scope, timeline, and fee after our first conversation.
Fixed-scope review
If you have a prototype and a specific decision ahead, we can start with a paid, fixed-scope review and agree on what to change for the next build.
05 · The studio
Work directly with me.
Before Tarform, I ran a design agency for 15 years, focused on branding and digital products. Building motorcycles took me into the workshop and onto the factory floor.
I take on a small number of client projects alongside Tarform. You work with me directly, not an account team.
Taras
Founder & Chief Designer
Inquire
Tell me what you’re building and what you’re trying to figure out.
06 · Forms
What I have designed.
A selection of vehicles, and a few of the hundreds of parts I’ve designed.
