our origin

how this work took shape

The first lines of what would become Luna were drawn in 2016, long before it had a name or a clear destination. At the time, Tarform began while I was moving between two kinds of work.

During the week, I worked with modern technology. Software, product development, systems designed to scale. On weekends, I was in a garage restoring vintage motorcycles, mainly British classics – Triumph, BSA.
Working slowly with metal, tools, and machines built in a very different way.

Moving between those worlds made something clear.

Most of the objects around us work. Very few of them feel like they belong. They fill space, solve problems, and disappear just as quickly. Flat surfaces. Square forms. Materials pretending to be something they are not. Plastic made to look like leather. Paint made to resemble aluminum. Wood that feels hollow when you touch it.

You sense it quietly, without having words for it.
They are not meant to be kept. They are not meant to be passed on.

That was not always the case.

Some older objects carried a different kind of weight. Things were designed to be repaired, not replaced. Materials were honest: metal felt like metal, wood showed its grain, leather developed a patina that told the story of use. Function and character grew together because the person making it was also the person using it.

I did not want to reject modern technology. Its advantages are real. Precision, performance, and tools that extend what is possible. What mattered was learning how to use those tools without losing intention, weight, or feeling.

That question became the foundation of Tarform.

Taras Kravtchouk – Founder / Designer

What began as a personal practice turned into a small team aligned around the same discipline. Ideas are not finalized on screens. They are tested in motion.

Sketches became prototypes. Prototypes were ridden. Riding informed design. Design informed engineering.

Luna, our first motorcycle, was the initial expression of this approach. Not a statement about the future, but an example of how we work.

There is no finish line here.
Only this practice, refined through use, again and again.

/Taras